Being a product manager when listing homes means bringing a strategic and analytical approach to real estate. It involves being a trusted advisor to our clients, understanding the market, seller considerations, the needs and desires of potential buyers, and positioning the property in a way that maximizes its appeal and value. In product management, it’s crucial to have a data-driven mindset: analyzing trends, pricing strategies, and competitive offerings to make informed decisions. They also manage the entire lifecycle of the listing process, from pre-listing preparations to post-sale activities, ensuring a smooth and efficient workflow.

Ultimately, this role requires balancing creativity with business acumen, using insights and strategic thinking to achieve successful sales outcomes. It’s about delivering exceptional value to clients by turning homes into market-ready products that stand out.

Our goals for you after completing this class are:

• Install a product manager mindset & become a trusted advisor

• Learn a new proven, strategic approach to listing homes that creates more value for your clients and business.

• Develop dialogues to coach sellers to adequately get their home ready to maximize the value of their home sale

• Create an approach that improves client satisfaction, and monetization and sets you up for long-term success

The overall high-level agenda for this class includes:

• What is a product manager’s mindset?

• How to become a trusted advisor

• Success formula for listings

• Understanding the top buyer friction points & helping to overcome buyer and seller objections

• Key workstreams of a product manager

• Understanding the importance of channel strategies

• Discussing the value equation

• Key takeaways & wrap-up

Beyond hearing Dhilip and Karishma speak, we plan to conduct several breakouts that will incorporate group exercises. So, we expect this class to be fun, interactive and information-packed.

Also, the class has been approved for 3.5 clock hours!